The Steve Jobs Way

In The Steve Jobs Way, Jay Elliot gives the readers the opportunity of seeing Steve Jobs as only his closest associates has ever seen him, and to learn what has made Steve and the mystique of his management style- capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other. Jay Elliot worked side by side with Steve as senior vice president of Apple and brings us his deep insider perspective of Steve's singular iLeadership style- which encompasses four major principles: product, talent, organisation, marketing. ay shares the lesson that come out of Steve's intuitive approach to show how the creative and technological brilliance of iLeadership can be utillized to drive breakthroughts in any organisation, irrespective of size.