Rural in the limelight

To think that the rural areas of India don’t have business opportunity is the general notion; this however is not the case. Highlighting this fact was ‘Samriddhi 2011’, the annual business conference held by the students of the Goa Institute of Management at the campus in Sanquelim. This year Samriddhi 2011 focused on an unassuming and upcoming market of rural India through its theme ‘Business in Rural Markets’ covering the scope, strategies and problems faced by companies in addressing this potential market. India’s 1.5 billion populations have a 70% share of the rural which...

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