Business Goa | Goa's Only Business Magazine

Editorial

It's the season to be jolly

Harshvardhan Bhatkuly

es, December is here and with it, 2011 comes to an end. What a year it’s been! Everyone’s in the mood to celebrate and why not? Early in the year, our boys in blue gave us a feat we’ll probably be bragging about till 2015.After a 28 long years of waiting, praying and hoping, we became the world champions in the nation’s favourite pastime, cricket. India defeated Sri Lanka by six wickets much o the delight of a jam-packed crowd at the newly renovated Wankhede Stadium in Mumbai.

Entrepreneurial

Mental block

Blaise Costabir

Entrepreneurs have to move quick and put any mental blocks out of the way to avoid being in a trap of indecision and the subsequent loss that may ensue from it

Legal Eagle

Regional Plan 2021: Confusion Confounded

Raunaq Rao

Will the legal doctrine of ‘legitimate expecation’ put a spoke in the Government’s plan of denotification of Regional Plan?

Money & Markets

What a balance sheet tells an Investor

Dr. P Saravanan

And what you should know about balance sheets

Uncommonwealth

My name is Bond, James Bond

Datta D. Naik

The writer analyses the character of one of the greatest fictional heroes of our time

Thinking Hat

What do “Black & White square dots” have in them?

Kailash Kattalay

All of us encounter this stamp sized image very often in a magazine advertisement, on a billboard, a web page or even on someone’s t-shirt. Let us explore its history and the current journey

Love for Business

The truth about yourself

Swapnil Kamat

The columnist says truth is a bitter pill that one has to pop in order to surge ahead as a professional

Green Goa

Infusing the exuberance of summer in Panaji’s Khadi Bhavan

Tallulah D'Silva

Are we paying mere lip service to the Mahatma’s ideals? Khadi can indeed give great fillip to India’s cottage industry

Lady Power

Training them to teach the world

Dr (Miss) Rita Paes, principal of Nirmala Institute of Education is a pioneering force to reckon with in the field of education, finds RACHEL FERNADES

Bottomline

Prescribing solutions vs. presentations

Bob Urichuck

Once a prospect has been qualified, the natural tendency is to provide a
presentation of your products or services that will offer a solution to their
identified pains and/or pleasures. However, sales people should not do a
presentation. A presentation is all encompassing and is very different from a
prescription.

You need to prescribe solutions specific to the customers needs, and not
do an overall presentation. The rule is to sell today, educate tomorrow.
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